Who am I?
Hi I'm Jon!
I'm a digital growth specialist, marketing director, SEO dinosaur, thinker, doer, ADHD'er and crypto investor.
What do I do?
I’m Marketing Director at Releaf, Europe's fastest growing cannabis company, leading a brilliant team on a mission to grow access to medical cannabis (without breaking any advertising laws).
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With 21 years in SEO and digital marketing, I’ve been everything from in–house marketer to agency owner, head of department, freelance consultant, and now part of a world-class senior leadership team.
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I’ve seen search evolve from ten blue links to AI–powered answer machines, and I’m still here, still learning, still obsessed.
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I’ve worked with global brands, start–ups, and plenty of “this will be the next big thing?” projects, always delivering strategies that work in the real world.
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I write about SEO, AI, generative search, and sometimes nod nostalgically to the days when ranking was as easy as hiding white text on a white background.
“In God we trust. All others must bring data.”
W. Edwards Deming